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• Record interest from competitors and spectators for seventh edition
• Year-long preparations set to make the 2016 Hillclimb the best yet
• All-New Jaguar F-PACE reveal on Saturday 7 May
• Around 15 000 people expected to attend, plenty on offer for the whole family
The Jaguar Simola Hillclimb originated as a mere dream shared by a couple of motorsport enthusiasts, but since the very first edition came to fruition in 2009, it has set the benchmark for the most enthralling and accessible form of racing in the country.
Now in its seventh year, and roaring into life from 6 to 8 May 2016, the Jaguar Simola Hillclimb is widely considered South Africa’s premier motorsport event, featuring the largest and widest range of iconic cars and legendary drivers, all giving it their best on the challenging 1.9 km Simola Hill.
The Hillclimb was acknowledged as the Best Tourism Activity in the 2016 Sanlam Knysna Awards, was a finalist in the Discovery Sport Awards in the Best Live Event category, and the event’s founder and director, Ian Shrosbree, was nominated by the SA Guild of Motoring Journalists for a special achievement award this year.
The three-day event runs like clockwork every time, and is deemed a huge success by sponsors, partners, competitors, spectators and media alike. Behind the scenes, the organising team puts an extraordinary amount of work and effort into the event to make it bigger, better and more appealing each year.
“From the time we invited competitors to take part in the 2016 event until now, just before the running of the 7th Hillclimb, the interest in both taking part and spectating this year has been greater than ever before,” Shrosbree says.
“Accommodation bookings in the Garden Route region, the traffic on social media, and some of the improvements we have introduced in our ticket offerings, especially the introduction of the weekend passes and making tickets available on iTickets.co.za, all point to us exceeding last year’s gate record of just over 12 000 people, which should get us closer to a total of 15 000.”
Already the Jaguar Simola Hillclimb has achieved its position as being South Africa’s premium annual motorsport event. This is reflected in the number of corporate, celebrity, government and international guests that are attending the event this year, and the VIP hospitality facilities that are already almost fully booked for all three days.